Advertising and Marketing Degree

The advertising and marketing program at University of Baltimore prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Maryland colleges that offer advertising and marketing degrees.

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University of Baltimore (UB)

2901 Liberty Heights Avenue, Baltimore, MD

UB is a public university that has many degree programs available for students to choose from. The school is located in Baltimore, MD, in a predominantly urban area. Enrollment at University of Baltimore is nearly six thousand per year.

Areas of study offered at University of Baltimore include:

• Legal Professions And Studies
• Business And Marketing Studies
• Visual And Performing Arts
• Public Administration And Social Services
• Security And Protective Services

Students applying for admission are generally asked to submit an application, transcripts, records, test scores and any requested letters of recommendations, which will then be reviewed by the admissions staff. Most common standardized test scores among applicants accepted to this school are between 16 to 20 for the ACT exam, or 1260 to 1570 on the SAT exam. This school has an acceptance rate of about 32% of which only 79% decided to enroll. More information on admissions can be found here.

The cost of undergraduate tuition varies for in-state and out-of-state residents. In-state residents pay close to $8,300 and nonresidents pay $19,000 per year. Financial aid may be offered to students that meet the necessary requirements in the form of loans, grants, scholarships and work study programs.

Students can visit the University of Baltimore website to get a complete list of areas of study, financial aid details, and more.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. UB has offered the following programs for students:

• Less Than Four-Year Award
• Post-Baccalaureate Certificate

Students by Academic Level (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Baltimore-Columbia-Towson, MD
  • Total Employment: 1
  • Average Hourly Rate: $65.46
  • Average Annual Salary: $136160

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).