Advertising and Marketing Degree

The advertising and marketing program at University of Central Arkansas prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Arkansas colleges that offer advertising and marketing degrees.

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University of Central Arkansas

1410 Hwy 304 East, Pocahontas, AR

University of Central Arkansas provides a variety of degree programs for students to guide them in their growth and development. The school is located in Conway, Arkansas and publically funded. University of Central Arkansas has an annual student enrollment of over 11,000.

Students can choose from several areas of study, including:

• Liberal Arts And Sciences
• Health And Clinical Professions
• Psychology
• Biological And Biomedical Sciences
• Education

Students applying for admission are asked to submit an application, transcripts, records, test scores and any requested personal statements, which will then be reviewed by the school. Most students accepted to University of Central Arkansas score in-between 20 to 26 on the ACT exam. 91% of students that apply are accepted to UCA, of which 54 percent choose to attend.

Tuition & fees at UCA vary for in-state and nonresidents. In-state tuition costs approximately $7,900 per year and out-of-state tuition costing $14,000 annually. Housing may be available for students who wish to live on-campus for around a cost of $3,200 for the year. Financial aid may be provided to students that meet the necessary requirements in the form of loans, grants, scholarships and work study programs.

The University of Central Arkansas "Bears" have a number of intercollegiate athletic programs through participation in the NCAA. Athletic programs that are available may include:

• Baseball (NCAA Division I-AA)
• Basketball (NCAA Division I-AA)
• Track & Field (NCAA Division I-AA)

For a complete list of programs offered, enrollment information, financial aid details, and more, please take a look at the school's website at http://www.uca.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. University of Central Arkansas offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).