Advertising and Marketing Degree

The advertising and marketing program at University of Central Missouri prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Missouri colleges that offer advertising and marketing degrees.

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University of Central Missouri

411 Central Methodist Square, Fayette, MO

Central provides a variety of degree programs for students to aid them in their growth and development. The school is located in Warrensburg, Missouri and publically funded. Enrollment at Central exceeds eleven thousand per year.

Here is a list of some of the popular programs Central offers:

• Education
• Security And Protective Services
• Health And Clinical Professions
• Business And Marketing Studies

The admissions process will include the submission of an application, school records, and test scores, which are then evaluated by the admissions staff. Most students at Central scored within the range of 19 - 24 on the ACT exam. University of Central Missouri admits approximately 80% of applicants annually. Of those students accepted, nearly 48% of students registered for enrollment. More information from the admissions office can be found at ucmo.edu.

The cost of tuition varies for in-state and nonresidents. In-state residents pay approximately $8,600, while out-of-state residents pay $15,000 annually. School housing is available on-campus for students. The yearly cost of housing is estimated to be $5,100. Students enrolled at Central may be eligible for aid which is generally loans, grants, scholarships and work study programs.

Athletic programs are available at University of Central Missouri through the NCAA, allowing students to participate in intercollegiate athletics. Athletic programs that are available may include:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Track & Field (NCAA Division II)

Students may take a look at the school's digital offerings at ucmo.edu to view additional information about the university.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. University of Central Missouri has offered the following program levels for students:

• Less Than One Year Certificate
• Bachelor's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Columbia, MO
  • Total Employment: 70
  • Average Hourly Rate: $56.35
  • Average Annual Salary: $117200

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).