Advertising and Marketing Degree

The advertising and marketing program at University of Cincinnati prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Ohio colleges that offer advertising and marketing degrees.

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University of Cincinnati

645 W North Bend Rd, Cincinnati, OH

University of Cincinnati (UC) is one of the top 25 public research universities in the United States. Located in Ohio on what is considered one of the most beautiful college campuses in the world, the University of Cincinnati is ranked among the best national universities in 2010 by "US News and World Report" magazine.  The UC has also been named a "green university" by the Princeton Review.

Among its notable alumni are Joseph B. Strauss, who designed San Francisco's Golden Gate Bridge, and George Rieveschl, who invented Benadryl, the world's first antihistamine. Albert Sabin, another UC graduate, developed the first oral polio vaccine.

History

Founded in 1819 as the Cincinnati College and the Medical College of Ohio, which merged around 1870 to become the University of Cincinnati. The first "Cooperative Education" program was established at UC in 1906. In 1977, the University of Cincinnati joined the University System of Ohio.

Academics

The academic calendar of the University of Cincinnati currently follows the quarter system, but will be transitioning to the semester system in the fall of 2012. Students may contact their academic advisors for assistance and guidance for successful semester conversion of academic units.

UC has 308 programs of study, and offers 49 Associate's, 103 undergraduate, 152 graduate and four professional degrees.

Colleges and Schools

The University of Cincinnati's 14 colleges and schools are:

• McMicken College of Arts and Sciences
• College of Allied Health Sciences
• College of Business
• Clermont College
• College-Conservatory of Music
• College of Design, Architecture, Art, and Planning
• College of Education, Criminal Justice, and Human Services
• College of Engineering and Applied Science
• College of Law
• College of Medicine
• College of Nursing
• James L. Winkle College of Pharmacy
• Raymond Walters College
• Graduate School

Student Life

Many choices for on-campus housing are offered at UC, including suite-style living, lifestyle floors (where you live with students from major, athletic team or honors program), and more.  There are also numerous dining venues on the UC campus, including a Starbucks café and vegetarian options.

The Student Life Offices on the UC campus offers many resources and choices of clubs, groups, organizations and leadership opportunities including the African American Cultural & Resource Center, Bearcat Bands, Early Learning Center, Women's Center, Greek Leaders Council, Student Government, and more.

Traditions

The University of Cincinnati has several traditions, including its bearcat mascot, Lucy.  The former bearcat mascot, Alice, was a fixture at UC's home athletics games for more than 12 years.  Since 1008, Lucy has attended many "Bearcat" sporting events.

Athletics

The Cincinnati "Bearcats" athletics teams compete in many intercollegiate sports and they have won many national championships.

Men's Sports:

• Baseball
• Basketball
• Cross Country
• Football
• Golf
• Soccer
• Swimming & Diving
• Tennis
• Track and Field

Women's Sports:

• Basketball
• Cross Country
• Golf
• Lacrosse
• Soccer
• Swimming & Diving
• Tennis
• Track and Field
• Volleyball

Satellite Campuses

In addition to its main, Cincinnati Uptown Campus, the University of Cincinnati has several satellite campuses in the Cincinnati area:

• Cincinnati Uptown Campus: Uptown East Campus; Uptown West Campus
• Clermont Campus
• Medical Campus
• Raymond Walters Campus
• Reading Campus
• Victory Parkway Campus

Community Life

The Campus Recreation Center (CRC) is located on UC's Uptown Campus and is open to students, employees and the community for recreation and fitness.  Many amenities are available, and events and activities at the CRC include guest lectures, parties, team-building events and sports tournaments. The Uptown East Campus offers recreation and exercise facilities at The Fitness Center.

The University of Cincinnati College-Conservatory of Music (CCM) offers excellent productions in drama, musical theatre and opera for students and community members.  The CCM's annual Mainstage Series is a big attraction for the local community.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. University of Cincinnati has offered the following program levels for students:

• Bachelor's Degree
• Post-Baccalaureate Certificate
• Master's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Cincinnati, OH-KY-IN
  • Total Employment: 1
  • Average Hourly Rate: $61.36
  • Average Annual Salary: $127630

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).