Advertising and Marketing Degree

The advertising and marketing program at University of Colorado at Colorado Springs prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Colorado colleges that offer advertising and marketing degrees.

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University of Colorado at Colorado Springs

1380 Lawrence Street, Lawrence Street Center, Suite 1400, Denver, CO

University of Colorado at Colorado Springs, a public institution, offers a variety of program options, allowing students to choose which major is right for them. Located in Colorado Springs, CO, the campus resides in an urban setting for students to study in. Approximately nine thousand students enroll at University of Colorado at Colorado Springs annually.

Areas of study offered at UCCS include:

• Business And Marketing Studies
• Communications And Journalism
• Biological And Biomedical Sciences
• Psychology
• Health And Clinical Professions
• English Language And Literature

Students applying for admission are usually asked to submit an application, school records, test scores and any requested personal statements, which will then be reviewed by the school. A SAT or ACT exam is required prior to applying, with scores within the range of 970 - 1190 for the SAT exam and in a range of 20 - 26 on the ACT is common among students admitted to UCCS. 68% of applicants are admitted to this school, of which 39 percent choose to attend. More information from the admissions office can be found here.

Tuition & fees at University of Colorado at Colorado Springs are different for in-state and out-of-state residents. In-state tuition costs approximately $7,100 per year, while out-of-state tuition costing $19,000 annually. Housing may be available for students who wish to live on-campus for around a cost of $8,800 annually. Some students at UCCS may be eligible for financial aid, which is generally provided in the form of loans, grants, scholarships and work study programs.

This school offers a variety of athletic programs overseen by the NCAA. Available athletic programs offered may include but not limited to:

• Basketball (NCAA Division II)
• Track & Field (NCAA Division II)
• Golf (NCAA Division II)

Students should visit the University of Colorado at Colorado Springs website to see a complete list of areas of study, admissions information, and more.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. University of Colorado at Colorado Springs offers a post-baccalaureate certificate program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Denver-Aurora-Lakewood, CO
  • Total Employment: 1
  • Average Hourly Rate: $70.66
  • Average Annual Salary: $146960

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).