Advertising and Marketing Degree

The advertising and marketing program at University of Houston – Clear Lake prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Texas colleges that offer advertising and marketing degrees.

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University of Houston – Clear Lake (UHCL)

7502 Fondren Rd, Houston, TX

University of Houston - Clear Lake provides a variety of program options for students to assist them in their growth and development. The school is located in Houston, Texas and publically funded. Around eight thousand students enroll at UHCL annually.

Here is a list of some of the popular programs UHCL offers:

• Interdisciplinary Studies
• Business And Marketing Studies
• Psychology
• Education
• Computer And Information Sciences

The admissions process begins with the submission of an application, transcripts, and standardized test scores, which are then evaluated by the admissions committee. More information regarding admissions can be found here.

Tuition & fees at UHCL are different for in-state and nonresidents. In-state tuition costs nearly $5,800 per year and out-of-state tuition costing $15,000 per year. Financial aid may be offered to students that meet the necessary requirements in the form of loans, grants, scholarships and work study programs.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. UHCL offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Houston-The Woodlands-Sugar Land, TX
  • Total Employment: 2
  • Average Hourly Rate: $78.07
  • Average Annual Salary: $162390

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).