Advertising and Marketing Degree

The advertising and marketing program at University of Houston – Downtown prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Texas colleges that offer advertising and marketing degrees.

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University of Houston – Downtown

3100 Main Street, Houston, TX

University of Houston - Downtown provides a variety of program options for students to aid them in their growth and development. The school is located in Houston, Texas and publically funded. Approximately 13,000 students are enrolled yearly at UHD.

Students may pick from many areas of study, including but not limited to:

• Liberal Arts And Sciences
• Business And Marketing Studies
• Interdisciplinary Studies
• Security And Protective Services

The school maintains an open enrollment policy, accepting all applicants that meet the requirements for admission. Submission of transcripts, records, test scores, and admissions essays may be required for certain programs. More information from the admissions office can be found at uhd.edu.

Tuition & fees at this school vary for in-state and out-of-state residents. In-state tuition costs close to $5,300 per year, while out-of-state tuition costing $14,000 per year. Some students at UHD may qualify for financial aid, which is typically offered as grants or student loans.

Students may visit the UHD website to get a complete list of programs offered, student services, and more.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. University of Houston – Downtown offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Houston-The Woodlands-Sugar Land, TX
  • Total Employment: 2
  • Average Hourly Rate: $78.07
  • Average Annual Salary: $162390

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).