Advertising and Marketing Degree

The advertising and marketing program at University of Maine at Machias prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Maine colleges that offer advertising and marketing degrees.

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University of Maine at Machias

Also known as University of Maine-Machias

23 University Drive, Fort Kent, ME

University of Maine at Machias provides a variety of program options for students to aid them in their growth and development. The school is located in Machias, ME and publically funded. The higher teacher/student ratio and access to teachers is due primarily to the limited enrollment, around 1000 students, maintained by University of Maine-Machias.

Areas of study available at University of Maine at Machias include but are not limited to:

• Behavioral Science
• General Studies
• Parks and Recreation
• Biology

To be considered for admissions, students may be asked to complete an application, provide letters of recommendations, and submit school transcripts, which are then evaluated by the admissions committee. The majority of students admitted to University of Maine-Machias achieve an SAT score within the range of 1200 - 1560, or an ACT composite score within the range of 17 - 24. 79% of students that apply are admitted to University of Maine-Machias, of which 43 percent choose to attend. More information from the admissions office can be found at umm.maine.edu.

The tuition at University of Maine at Machias varies based on the state of residence of the student. In-state residents pay around $8,200 per year, while out-of-state residents are charged $21,000 per year. Housing is available for students and costs around $4,200 for the year. Financial aid may be provided to students that meet the necessary requirements by way of grants or student loans.

Contact information, financial aid information, areas of study, and more may be accessed on school's website at http://www.umm.maine.edu.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).