Advertising and Marketing Degree

The advertising and marketing program at University of Maryland – College Park prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Maryland colleges that offer advertising and marketing degrees.

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University of Maryland – College Park (UMBC)

1000 Hilltop Circle, Baltimore, MD

UM's pride lies not only in being Maryland state's flagship university but also in having over a hundred of its academic programs consistently ranking among the best in the country. The University of Maryland boasts of several schools and colleges including those of the Philip Merrill College of Journalism, the Robert H. Smith School of Business, and the A. James Clark School of Engineering. Both summer and winter short-term programs include opportunities to study in numerous locations abroad, some of which are either partly or fully-sponsored.

The College Park Scholars and Women in Engineering (WIE) are among the more notable programs being offered at the university. WIE was enacted to encourage support for and the growth of the number of female students in the field of engineering, both in the undergraduate and graduate levels. The Scholars program, on the other hand, invites qualified students to participate in what are called "living-learning programs", covering areas of study such us Global Public Health, Life Sciences, and Public Leadership.

Testudo, a representation of a Diamondback terrapin, stands as the official mascot and symbol of good luck that is present at different college athletic events. The school's landscape features the famous Memorial Chapel and its carillon, the McKeldin Mall sundial and fountain, and the bronze sculpture of alumni Jim Henson with his famous creation, Kermit.

Traditions on campus have been prevalent since its establishment as the Maryland Agricultural College in 1856. Maryland Day for instance, held on the last Saturday of April, marks an open-house event to which prospective students and members of the surrounding communities are invited in joining the university's staff, faculty, and student body in various festivities. UM is located, specifically, within Prince George's county near Washington, DC.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. UMBC offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Baltimore-Columbia-Towson, MD
  • Total Employment: 1
  • Average Hourly Rate: $65.46
  • Average Annual Salary: $136160

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).