Advertising and Marketing Degree

The advertising and marketing program at University of Maryland Eastern Shore prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Maryland colleges that offer advertising and marketing degrees.

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University of Maryland Eastern Shore (UMES)

1300 Mount Royal Avenue, Baltimore, MD

UMES is a public historically black institution located in Princess Anne, MD. A majority of historically black colleges and universities (also known as HBCUs) were established after the civil war to provide newly freed African Americans with educational opportunities. As a land grant institution this school is among larger public institutions in the state of Maryland. UMES has a yearly student enrollment of approximately four thousand.

A list of some of the more popular programs offered are:

• Security And Protective Services
• Health And Clinical Professions
• Social Sciences
• English Language And Literature

The admissions process starts with the submission of an application, student records, and standardized test scores, which are then reviewed by the admissions committee. A SAT or ACT exam is required prior to applying, with scores within the range of 1160 to 1410 on the SAT and in a range of 16 to 19 for the ACT exam is typical among students admitted to this school. University of Maryland Eastern Shore admits approximately 50% of applicants. Of those admitted, around 36% registered for enrollment. More information regarding admissions can be found here.

Tuition & fees at University of Maryland Eastern Shore vary for in-state and nonresidents. In-state tuition costs around $7,100 per year and out-of-state tuition costing $16,000 per year. On-campus housing is available for students, which costs around $4,600 each year. Some students at UMES may be eligible for financial aid, which is typically offered as grants or student loans.

Athletic programs are available at University of Maryland Eastern Shore through the NCAA, allowing students to participate in intercollegiate sports. Athletic programs that are available include:

• Baseball (NCAA Division I-AAA)
• Basketball (NCAA Division I-AAA)
• Track & Field (NCAA Division I-AAA)
• Golf (NCAA Division I-AAA)

Students can visit the University of Maryland Eastern Shore website to see a complete list of programs offered, student services, and more that is available at this school.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. University of Maryland Eastern Shore offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Baltimore-Columbia-Towson, MD
  • Total Employment: 1
  • Average Hourly Rate: $65.46
  • Average Annual Salary: $136160

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).