Advertising and Marketing Degree

The advertising and marketing program at University of Massachusetts – Dartmouth prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Massachusetts colleges that offer advertising and marketing degrees.

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University of Massachusetts – Dartmouth

Also known as UMass Dartmouth

1 Armory Sq, Springfield, MA

UMass Dartmouth is a public school that has many degree programs available for students to choose from. The school is located in North Dartmouth, Massachusetts, in a predominantly suburban area. Approximately 9,400 students are enrolled per year at UMass Dartmouth.

Students may select from several areas of study, including:

• Health And Clinical Professions
• Business And Marketing Studies
• Psychology
• Education
• English Language And Literature
• Biological And Biomedical Sciences

The admissions process will include the submission of an application, transcripts, records, and standardized test scores, which are then evaluated by the admissions office. Either the ACT or SAT exam can be taken in order to apply to this school. Scores within the range of 20 to 25 on the ACT or 1390 to 1710 on the SAT are required to increase your chances for getting accepted. This school has an admissions rate of around 71 percent of which only 26 percent decided to enroll. More information regarding admissions can be found here.

Tuition & fees at University of Massachusetts - Dartmouth are different for in-state and nonresidents. In-state tuition costs approximately $12,000 per year, while out-of-state tuition costing $24,000 for the year. On-campus housing is available for students, which costs about $7,200 annually. Some students at this school may be eligible for financial aid, which is typically provided in the form of loans, grants, scholarships and work study programs.

Athletic programs are available at UMass Dartmouth through the NCAA, allowing students to participate in intercollegiate athletics. Sports available may include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Field Hockey (NCAA Division III)

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. University of Massachusetts – Dartmouth has offered the following programs for students:

• Bachelor's Degree
• Post-Baccalaureate Certificate

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).