Advertising and Marketing Degree

The advertising and marketing program at University of Memphis prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Tennessee colleges that offer advertising and marketing degrees.

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University of Memphis

Also known as TCAT Memphis

550 Alabama Ave, Memphis, TN

University of Memphis ("U of Memphis") is a public research university located on a 1,607-acre campus in Memphis, Tennessee. In addition to its main park-like campus, the University of Memphis offers online learning via its eCampus, and onsite learning at several satellite campuses in the Memphis area.

The University of Memphis offers 17 bachelor's degrees in more than 200 areas of study. It offers degrees at the master's level in more than 50 subjects, and degrees at the doctoral level in more than 20 subjects. There are also specialist or professional degrees offered in education and law.

The University of Memphis ranks high according to the U.S. News and World Report for its undergraduate business program. 

The University boasts a renowned faculty, including several highly awarded mathematicians, 26 Chairs of Excellence, a recipient of the first Presidential Award for Lifetime Achievement in Research, and a Carnegie Foundation Professor of the Year recipient, among others.

History

The University of Memphis was founded in 1912 as the West Tennessee State Normal School. In 1925, the school's name was changed to "West Tennessee State Teachers College." In 1935, the college's agricultural department was closed.

In 1941, the name changed again to "Memphis State College." Graduate programs were initiated in 1950.

In 1957, the college was granted full university status. In 1959, the first black students were admitted. Doctoral programs were initiated in 1966. In 1994, the name was changed again to "University of Memphis."

Academics

The academic calendar for the University of Memphis follows the semester system, with fall, spring and summer semesters.

Colleges and Schools

• Cecil C. Humphreys School of Law
• College of Arts & Sciences
• College of Communication and Fine Arts
• College of Education
• Fogelman College of Business and Economics
• Graduate School
• Herff College of Engineering
• Loewenberg School of Nursing
• School of Communication Sciences and Disorders
• School of Public Health
• University College

Tennessee Centers of Excellence

• Center for Applied Psychological Research (CAPR)
• Center for Earthquake Research and Information (CERI)
• Center for Research in Educational Policy (CREP)
• Center for Research Initiatives and Strategies for the Communicatively Impaired (CRISCI)
• Institute of Egyptian Art and Archaeology

Student Life

There are numerous student clubs and organizations available on the University of Memphis that cover a range of interest foci, including arts, culture, honor societies, politics, academics, professional, religious, service, sports and recreation, and special interest. Students may also begin their own club or organization.

Sororities and fraternities are active on the University of Memphis campus.

Living on campus is an option through various residence halls, and there are many "Tiger Dining" options.

Campus recreation offers many facilities and events for fitness and entertainment. Student health services are provided on campus.

The Office of Student Leadership and Involvement offers many programs and activities that allow students to become involved in campus life.

Traditions

The traditional school colors of the University of Memphis were originally blue and gray, but are now blue and white. The school mascot is the tiger, and the University of Memphis athletic teams are nicknamed the "Tigers."

The teams have been referred to as the "Tigers" since 1914, when during their final game the students shouted, "We fight like Tigers!" It later became the official nickname.

Athletics

The University of Memphis "Tigers" compete in several intercollegiate sports, including:

Men's Sports:

• Baseball
• Basketball
• Cross Country
• Football
• Golf
• Rifle
• Soccer
• Tennis
• Track and Field
• Volleyball 

Women's Sports:

• Basketball
• Cross Country
• Golf
• Soccer
• Tennis
• Track and Field
• Volleyball

Satellite Campuses

In addition to its main campus in Memphis, and it online eCampus, the University also has satellite campuses in the following communities and neighborhoods:

• Collierville
• Cordova
• Germantown
• Millington
• Whitehaven
• Jackson
• Dyersburg

Community Life

The University of Memphis offers many non-credit and non-degree continuing education courses that are available to community members.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. TCAT Memphis offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Memphis, TN-MS-AR
  • Total Employment: 690
  • Average Hourly Rate: $44.53
  • Average Annual Salary: $92610

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).