Advertising and Marketing Degree

The advertising and marketing program at University of Michigan – Flint prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Michigan colleges that offer advertising and marketing degrees.

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University of Michigan – Flint (UM-Flint)

4901 Evergreen Rd, Dearborn, MI

University of Michigan - Flint, a public institution, offers a variety of program options, allowing students to choose which major is right for them. Located in Flint, Michigan, the school resides in an urban setting for students to study in. University of Michigan - Flint has an annual student enrollment of approximately eight thousand.

Here is a list of some of the popular programs UM-Flint offers:

• Health And Clinical Professions
• Education
• Business And Marketing Studies
• Public Administration And Social Services
• Communications And Journalism
• Security And Protective Services

The admissions process begins with the submission of an application, transcripts, records, and standardized test scores, which are then reviewed by admissions officials. An ACT or SAT exam is required prior to applying, with scores in a range of 1075 - 1295 on the SAT and in a range of 20 - 25 for the ACT exam is common among students admitted to UM-Flint. This school accepts roughly 70% of applicants. Of those students accepted, around 31% attended the school. More information from the admissions office can be found at umflint.edu.

Tuition & fees at UM-Flint are different for in-state and out-of-state residents. In-state tuition costs close to $9,600 per year, while out-of-state tuition costing $19,000 annually. Housing is available on-campus for students. The yearly cost of housing is estimated to be $5,000. UM-Flint may provide financial aid for students that are eligible in the form of scholarships, grants, and loans.

Students may visit the UM-Flint website to obtain a complete list of programs offered, admissions information, and more.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. University of Michigan – Flint offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Detroit-Dearborn-Livonia, MI Metropolitan Division
  • Total Employment: 920
  • Average Hourly Rate: $71.40
  • Average Annual Salary: $148500

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).