Advertising and Marketing Degree

The advertising and marketing program at University of Minnesota – Crookston prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Minnesota colleges that offer advertising and marketing degrees.

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University of Minnesota – Crookston

100 Church Street SE, Minneapolis, MN

University of Minnesota - Crookston, a public institution, offers an assortment of educational opportunities, allowing students to choose which major is right for them. Located in Crookston, MN, the school offers a rural setting for students to study in. Approximately two thousand students are enrolled annually at University of Minnesota - Crookston.

A list of some of the more popular programs offered are:

• Natural Resources And Conservation
• Business And Marketing Studies
• Agriculture Operations
• Interdisciplinary Studies
• Recreation And Fitness Studies
• Health And Clinical Professions

To be considered for admissions, you may be required to complete an application, provide letters of recommendations, and submit any transcripts or test scores, which are then studied by admissions staff. Very common scores among students admitted to University of Minnesota - Crookston are in the range of 19 to 24 on the ACT, or 1300 to 1510 on the SAT exam. 74% of those who apply are accepted to University of Minnesota - Crookston, of which 42% choose to enroll. More information regarding admissions can be found at crk.umn.edu.

The cost of tuition is nearly $12,000 for the year. Tuition prices may change for a variety of reasons, and therefore students should visit the school's price of attendance calculator to identify their personalized cost estimate of attendance. Housing may be available for students that want to live on-campus for around a cost of $3,500 each year. Some students at University of Minnesota - Crookston may be eligible for financial aid, which is generally offered as grants or student loans.

This school offers a variety of athletic programs overseen by the NCAA. Athletic programs that are available include:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Football (NCAA Division II)

Students who would like to view more about University of Minnesota - Crookston can check out their website at crk.umn.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. University of Minnesota – Crookston offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Minneapolis-St. Paul-Bloomington, MN-WI
  • Total Employment: 6
  • Average Hourly Rate: $66.76
  • Average Annual Salary: $138850

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).