Advertising and Marketing Degree

The advertising and marketing program at University of North Florida prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Florida colleges that offer advertising and marketing degrees.

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University of North Florida

325 NW Turner Davis Dr, Madison, FL

UNF is a public school that has a large number of majors and degree programs available for students to choose from. The school is located in Jacksonville, FL, in a predominantly urban area. About 16,000 students enroll at University of North Florida yearly.

Students may select from a few areas of study, including but not limited to:

• Liberal Arts And Sciences
• Communications And Journalism
• Psychology
• Education
• Business And Marketing Studies
• Health And Clinical Professions

Students applying for admission are usually required to submit an application, transcripts, records, test scores and any requested application essays, which will then be reviewed by the admissions staff. Very common scores among students admitted to University of North Florida are within the range of 23 to 26 on the ACT, or 1560 to 1830 on the SAT exam. University of North Florida admits about 50% of students applying annually. Of those accepted, about 32% enrolled. More information regarding admissions can be found at unf.edu.

The cost of undergraduate tuition varies for in-state and out-of-state residents. In-state residents pay close to $5,600, while nonresidents pay $19,000 for the year. Student housing is available on-campus for students. The yearly cost of housing is approximately $5,300. UNF may help with costs by offering financial aid for students who qualify by way of loans, grants, scholarships and work study programs.

The University of North Florida Ospreys participate in a number of athletic programs, as part of the NCAA organization. Athletic programs available:

• Baseball (NCAA Division I-AAA)
• Basketball (NCAA Division I-AAA)
• Track & Field (NCAA Division I-AAA)
• Golf (NCAA Division I-AAA)
• Soccer (NCAA Division I-AAA)

To see a full list of areas of study, programs, enrollment information, financial aid details, and more, please take a look at the school's website at http://www.unf.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. University of North Florida offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).