Advertising and Marketing Degree

The advertising and marketing program at University of South Alabama prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Alabama colleges that offer advertising and marketing degrees.

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University of South Alabama

102 Elder Street, Boaz, AL

University of South Alabama is a public college that has a large number of programs available for students to choose from. The school is located in Mobile, Alabama, in a predominantly urban area. Nearly fifteen thousand students enroll at USA yearly.

A list of some of the more popular programs offered are:

• Health And Clinical Professions
• Education
• Communications And Journalism
• Interdisciplinary Studies
• Engineering

Students applying for admission are most often required to submit an application, transcripts, test scores and any requested personal statements, which will then be reviewed by the admissions office. Students may submit either the ACT or SAT exam scores to be considered for admissions to University of South Alabama. A score within the range of 1275 - 1690 on the SAT, or 19 - 25 for the ACT is usually submitted among admitted students. 87% of applicants are admitted to this school, of which 50% choose to enroll. More information regarding admissions can be found at southalabama.edu.

The tuition at University of South Alabama varies based on the state of residence of the student. In-state residents pay around $6,800 per year, while out-of-state residents are charged $13,000 per year. School housing is available on-campus for students. The yearly cost of housing is approximately $3,500. Some students at University of South Alabama may be eligible for financial aid, which is typically offered as scholarships, grants, and loans.

The USA Jaguars participate in a number of athletic programs, with competitions managed and overseen by the NCAA. Athletic programs available may include the following:

• Baseball (NCAA Division I-A)
• Basketball (NCAA Division I-A)
• Football (NCAA Division I-A)

Contact information, academics information, areas of study, and much more can be viewed on school's website at http://www.southalabama.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. University of South Alabama offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).