Advertising and Marketing Degree

The advertising and marketing program at University of South Dakota prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other South Dakota colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

University of South Dakota (USD)

604 N. West Ave., Sioux Falls, SD

University of South Dakota provides a variety of educational opportunities for students to aid them in their growth and development. The school is located in Vermillion, South Dakota and publically funded. USD has a yearly student enrollment of over 10,000.

Here is a list of some of the popular programs USD offers:

• Health And Clinical Professions
• Psychology
• Business And Marketing Studies
• Security And Protective Services
• Biological And Biomedical Sciences
• Legal Professions And Studies

The admissions process begins with the submission of an application, transcripts, records, and test scores, which are then reviewed by admissions staff. Students may take either the ACT or SAT scores to be considered for admissions to University of South Dakota. A score within the range of 1430 - 1750 on the SAT, or 20 - 26 for the ACT is usually submitted among admitted students. 89% of those students that apply are accepted to this school, of which 43 percent choose to enroll. More information from the admissions office can be found at usd.edu.

Tuition & fees at USD vary for in-state and out-of-state residents. In-state tuition costs close to $7,900 per year and out-of-state tuition costing $9,800 annually. On-campus housing is available for students and costs approximately $3,700 for the year. This school may offer financial aid for students that qualify by way of scholarships, grants, and loans.

The University of South Dakota Coyotes participate in several intercollegiate athletic programs, as part of the NCAA organization. Athletic programs offered may include:

• Basketball (NCAA Division I-AA)
• Track & Field (NCAA Division I-AA)
• Football (NCAA Division I-AA)
• Golf (NCAA Division I-AA)

For a complete list of areas of study, enrollment information, student services, and more, please take a look at the school's website at www.usd.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. University of South Dakota has offered the following programs for students:

• Bachelor's Degree
• Post-Baccalaureate Certificate

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Sioux Falls, SD
  • Total Employment: 50
  • Average Hourly Rate: $53.05
  • Average Annual Salary: $110340

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).