Advertising and Marketing Degree

The advertising and marketing program at University of South Florida Sarasota – Manatee prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Washington colleges that offer advertising and marketing degrees.

University of South Florida Sarasota – Manatee

Also known as USF Sarasota-Manatee

775 E. Holland Ave Suite 110, Spokane, WA

University of South Florida Sarasota - Manatee provides a variety of degree programs for students to guide them in their growth and development. The school is located in Sarasota, FL and publically funded. Enrollment at University of South Florida Sarasota - Manatee exceeds a thousand per year.

Students may choose from many areas of study, including:

• Elementary Education
• Psychology
• Social Sciences
• Accounting

To be considered for admissions, students may be asked to fill out an application, provide letters of recommendations, and submit test scores or other school records, which are then reviewed by the admissions office. More information from the admissions office can be found at sarasota.usf.edu.

The tuition at University of South Florida Sarasota - Manatee varies based on the state of residence of the student. In-state residents pay nearly $5,600 per year and out-of-state residents are charged $16,000 for the year. Financial aid may be provided to students that meet the required requirements in the form of loans, grants, scholarships and work study programs.

Contact information, financial aid information, areas of study offered, and much more can be accessed on school's website at http://www.sarasota.usf.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. USF Sarasota-Manatee offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Spokane-Spokane Valley, WA
  • Total Employment: 250
  • Average Hourly Rate: $54.57
  • Average Annual Salary: $113510

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).