Advertising and Marketing Degree

The advertising and marketing program at University of South Florida – St. Petersburg Campus prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Wisconsin colleges that offer advertising and marketing degrees.

University of South Florida – St. Petersburg Campus

Also known as USF St. Petersburg

5655 South 27th St, Milwaukee, WI

University of South Florida - St. Petersburg Campus is a public institution located in St. Petersburg, FL and provides a large number of educational opportunities for students. Approximately three thousand students are enrolled yearly at University of South Florida - St. Petersburg Campus.

Areas of study available at University of South Florida - St. Petersburg Campus include:

• Business And Marketing Studies
• Psychology
• Education
• Communications And Journalism

The admissions process will include the submission of an application, transcripts, records, and test scores, which are then evaluated by admissions officials. Students may take either the ACT or SAT scores to be considered for admissions at University of South Florida - St. Petersburg Campus. A score in a range of 1470 to 1710 on the SAT, or 21 to 25 for the ACT is usually submitted among admitted students. This school has an admissions rate of around 46% of which only 46% decided to enroll. More information from the admissions office can be found here.

The tuition at University of South Florida - St. Petersburg Campus varies based on the state of residence of the student. In-state residents pay close to $5,700 per year and out-of-state residents are charged $16,000 per year. Housing is available on-campus for students. The yearly cost of housing is approximately $8,300. Some students at this school may be eligible for financial aid, which is typically offered as scholarships, grants, and loans.

Students who wish to learn more about this school may visit their website at https://www.usfsp.edu/home/.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. University of South Florida – St. Petersburg Campus offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Milwaukee-Waukesha-West Allis, WI
  • Total Employment: 1
  • Average Hourly Rate: $56.31
  • Average Annual Salary: $117130

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).