Advertising and Marketing Degree

The advertising and marketing program at University of Southern Maine prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Maine colleges that offer advertising and marketing degrees.

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University of Southern Maine (SMCC)

2 Fort Road, South Portland, ME

University of Southern Maine provides a variety of program options for students to guide them in their growth and development. The school is located in Portland, ME and publically funded. Approximately 9,700 students are enrolled yearly at USM.

Areas of study offered at University of Southern Maine include:

• Health And Clinical Professions
• Business And Marketing Studies
• Legal Professions And Studies
• Social Sciences
• Psychology

To be considered for admissions, applicants may be asked to fill out an application, provide letters of recommendations, and submit school records, which are then evaluated by admissions staff. Either the SAT or ACT exam can be taken in order to apply to this school. Scores between 19 - 22 on the ACT or 1320 - 1650 on the SAT are required to greatly increase the chance of acceptance. Roughly 80 percent of all applicant were accepted at this school, with 25 percent of those admitted choosing to enroll. More information from the admissions office can be found here.

The cost of undergraduate tuition is different for in-state and nonresidents. In-state residents pay close to $9,800, while nonresidents pay $23,000 per year. On-campus housing is available for students, and generally costs about $5,500 annually. This school may provide financial aid for students that qualify as loans, grants, scholarships and work study programs.

Athletic programs are available at University of Southern Maine through the NCAA, allowing students to compete in intercollegiate sports. Athletic programs available may include but not limited to:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Track & Field (NCAA Division III)

Students who would like to get more about this school can visit their website at http://www.usm.maine.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. SMCC offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).