Advertising and Marketing Degree

The advertising and marketing program at University of Southern Mississippi prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Mississippi colleges that offer advertising and marketing degrees.

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University of Southern Mississippi

1156 College Dr, Summit, MS

Southern Miss is a public university that has many programs available for students to choose from. The school is located in Hattiesburg, Mississippi, in a predominantly urban area. About sixteen thousand students enroll at University of Southern Mississippi annually.

Students can pick from many areas of study, including:

• Health And Clinical Professions
• Education
• Business And Marketing Studies
• Psychology
• Biological And Biomedical Sciences
• Interdisciplinary Studies

The admissions process will include the submission of an application, transcripts, records, and test scores, which are then reviewed by the admissions staff. The majority of students admitted to Southern Miss earn an SAT score within the range of 946 - 1160, or an ACT score within the range of 19 - 25. Southern Miss accepts approximately 60% of students applying. Of those accepted, about 43% of students registered for enrollment. More information regarding admissions can be found here.

Tuition & fees at Southern Miss vary for in-state and nonresidents. In-state tuition costs nearly $6,400 per year and out-of-state tuition costing $15,000 annually. Some students at Southern Miss may qualify for financial aid, which is generally offered as grants or student loans.

The Southern Miss "Golden Eagles" have a number of intercollegiate athletic programs through participation in the NCAA. Athletic programs available include:

• Baseball (NCAA Division I-A)
• Basketball (NCAA Division I-A)
• Track & Field (NCAA Division I-A)
• Football (NCAA Division I-A)

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. University of Southern Mississippi has offered the following programs for students:

• Less Than One Year Certificate
• Bachelor's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).