Advertising and Marketing Degree

The advertising and marketing program at University of Washington – Seattle Campus prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Washington colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

University of Washington – Seattle Campus

French Administration Building, Pullman, WA

Known as the largest college in the northwestern region of the United States, the University of Washington is comprised of three campuses, the largest being UW in Seattle. It was founded in 1861 and now belongs among the top universities in the world. UW is also recognized as a premier public research university, receiving one of the biggest amounts of federal funding for university research throughout the country. Over 4,000 faculty members oversee 18 schools and colleges, offering more than 250 graduate and undergraduate programs.

Contributing to the university's prominence is the UW School of Medicine, acknowledged to be the best in primary care education and medical research in the country. Faculty members are comprised by physicians from Harborview Medical Center, Seattle Children's Hospital, and numerous UW Neighborhood Clinics in the Seattle area. Since 1946, UW Medicine has constantly ranked among the country's top biomedical research facilities and has grown to accommodate a total of 30 academic departments and several graduate programs in biomedical sciences.

Students at UW are entitled to many university services for healthcare, counseling, on and off campus housing, a U-PASS commuter services program, and a childcare program for student-parents. UW is also famous for its commitment to environmental stewardship, switching to the use of renewable sources of electricity within campus grounds. Several student organizations are at the helm of promoting sustainable living and advocating environmental causes such as UW Farm which oversees the local production of food and promoting organic farming inside the UW community.

Establishments within the UW campus include several galleries and exhibits such as the Burke Museum which stands as the state museum of natural history, the Henry Art Gallery featuring contemporary art, the Meany Hall for the Performing Arts, and the UW Botanic Gardens. The athletic complex, on the other hand, includes the Dempsey Indoor Track, Nordstrom Tennis Center, King County Aquatics Center, Bank of America Arena, and the Husky stadiums for football, baseball, and soccer.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. University of Washington – Seattle Campus has offered the following degree levels for students:

• Bachelor's Degree
• Master's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).