Advertising and Marketing Degree

The advertising and marketing program at University of Washington – Tacoma Campus prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Washington colleges that offer advertising and marketing degrees.

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University of Washington – Tacoma Campus

Also known as UWT, UW-T, UW-Tacoma

18115 Campus Way NE, Bothell, WA

University of Washington - Tacoma Campus is a public university that has a large number of programs available for students to choose from. The school is located in Tacoma, Washington, in a predominantly urban area. Over three thousand students enroll at UWT yearly.

Students can pick from several areas of study, including:

• Interdisciplinary Studies
• Education
• Computer
• Nursing
• Accounting

Students applying for admission are most often required to submit an application, school records, test scores and any requested application essays, which will then be reviewed by the admissions committee. Students may submit either the ACT or SAT scores to be considered for admissions to University of Washington - Tacoma Campus. A score in a range of 1320 to 1680 on the SAT, or 18 to 23 for the ACT is common among admitted students. This school has an acceptance rate of 77% of which only 37% chose to enroll. More information from the admissions office can be found at tacoma.washington.edu.

The tuition at University of Washington - Tacoma Campus varies based on the state of residence of the student. In-state residents pay close to $11,000 per year and out-of-state residents are charged $31,000 annually. Housing may be available for students who wish to live on-campus for around a cost of $8,200 each year. This school may help with costs by offering financial aid for students who are eligible in the form of grants and loans.

Contact information, admission forms, areas of study, and much more can be viewed on school's website at http://www.tacoma.washington.edu/.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. University of Washington – Tacoma Campus offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Seattle-Bellevue-Everett, WA Metropolitan Division
  • Total Employment: 4
  • Average Hourly Rate: $69.13
  • Average Annual Salary: $143790
• Tacoma-Lakewood, WA Metropolitan Division
  • Total Employment: 150
  • Average Hourly Rate: $50.66
  • Average Annual Salary: $105370

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).