Advertising and Marketing Degree

The advertising and marketing program at University of West Georgia prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Georgia colleges that offer advertising and marketing degrees.

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University of West Georgia

4760 Forsyth Road, Macon, GA

University of West Georgia provides a variety of program options for students to assist them in their growth and development. The school is located in Carrollton, Georgia and publically funded. Approximately 11,000 students are enrolled yearly at University of West Georgia.

A list of some of the more popular programs offered are:

• Education
• Health And Clinical Professions
• Business And Marketing Studies
• Psychology

The admissions process starts with the submission of an application, transcripts, records, and test scores, which are then evaluated by the admissions staff. A SAT or ACT exam may be required prior to applying, with scores in a range of 890 - 1070 for the SAT exam and in a range of 19 - 22 on the ACT is common among students admitted to UWG. An estimated 50% of all applicant were admitted at University of West Georgia, with 55% of those admitted choosing to enroll. More information on admissions can be found at westga.edu.

Tuition & fees at UWG are different for in-state and nonresidents. In-state tuition costs nearly $6,200 per year, while out-of-state tuition costing $17,000 per year. Student housing is available on-campus for students. The annual cost of housing is estimated to be $4,300. UWG may offer financial aid for students that are eligible in the form of scholarships, grants, and loans.

The UWG "Wolves" have a number of intercollegiate athletic programs through participation in the NCAA. Available athletic programs offered:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Football (NCAA Division II)
• Golf (NCAA Division II)

Students who wish to get more about University of West Georgia can visit their website at http://www.westga.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. University of West Georgia offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).