Advertising and Marketing Degree

The advertising and marketing program at University of Wisconsin – Eau Claire prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Wisconsin colleges that offer advertising and marketing degrees.

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University of Wisconsin – Eau Claire

Also known as UW-Eau Claire

9120 W Hampton Ave, Milwaukee, WI

University of Wisconsin - Eau Claire, a public institution, offers a variety of program options, allowing students to choose which major is right for them. Located in Eau Claire, WI, it resides in an urban setting for students to study in. Enrollment at University of Wisconsin - Eau Claire is nearly 11,000 yearly.

A list of some of the more popular programs offered are:

• Health And Clinical Professions
• Business And Marketing Studies
• Biological And Biomedical Sciences
• Recreation And Fitness Studies
• Psychology
• Education

The admissions process will include the submission of an application, school records, and standardized test scores, which are then reviewed by the admissions staff. Most students admitted to UW-Eau Claire score in-between 22 - 26 on the ACT. Approximately 80 percent of all students that applied were accepted at UW-Eau Claire, with 41 percent of those accepted choosing to attend. More information from the admissions office can be found here.

Tuition & fees at this school are different for in-state and nonresidents. In-state tuition costs approximately $8,800 per year, while out-of-state tuition costing $17,000 annually. School housing is available on-campus for students. The annual cost of housing is around $3,300. Financial aid may be provided to students that meet the necessary requirements by way of grants or student loans.

The University of Wisconsin - Eau Claire Blugolds participate in a number of intercollegiate athletic programs, as part of the NCAA organization. Athletic programs that are available may include:

• Basketball (NCAA Division III)
• Football (NCAA Division III)
• Golf (NCAA Division III)
• Gymnastics (NCAA Division III)

Contact information, tuition information, programs offered, and much more can be accessed on school's website at http://www.uwec.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. UW-Eau Claire offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Milwaukee-Waukesha-West Allis, WI
  • Total Employment: 1
  • Average Hourly Rate: $56.31
  • Average Annual Salary: $117130

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).