Advertising and Marketing Degree

The advertising and marketing program at University of Wisconsin – La Crosse prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Wisconsin colleges that offer advertising and marketing degrees.

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University of Wisconsin – La Crosse

2420 Nicolet Dr, Green Bay, WI

University of Wisconsin - La Crosse is a public college that has many majors and degree programs available for students to choose from. The school is located in La Crosse, Wisconsin, in a predominantly urban area. UW-L has a yearly student enrollment of around nine thousand.

A list of some of the more popular programs offered are:

• Biological And Biomedical Sciences
• Education
• Psychology
• Recreation And Fitness Studies

The admissions process starts with the submission of an application, school records, and test scores, which are then evaluated by the admissions staff. Most students accepted to UW-L score in-between 23 to 26 on the ACT exam. University of Wisconsin - La Crosse admits around 80% of applicants annually. Of those students accepted, about 39% attended the school. More information regarding admissions can be found at uwlax.edu.

Tuition & fees at this school vary for in-state and out-of-state residents. In-state tuition costs approximately $9,200 per year with out-of-state tuition costing $17,000 annually. On-campus housing is available for students, and generally costs about $3,800 each year. Some students at University of Wisconsin - La Crosse may be eligible for financial aid, which is generally provided as scholarships, grants, and loans.

This school has a variety of athletic programs overseen by the NCAA. Available athletic programs offered may include the following:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Football (NCAA Division III)

Students may take a look at the school's http://www.uwlax.edu to see additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. University of Wisconsin – La Crosse offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Green Bay, WI
  • Total Employment: 110
  • Average Hourly Rate: $47.07
  • Average Annual Salary: $97910

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).