Advertising and Marketing Degree

The advertising and marketing program at University of Wisconsin – Madison prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Wisconsin colleges that offer advertising and marketing degrees.

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University of Wisconsin – Madison

500 Lincoln Dr, Madison, WI

The University of Wisconsin-Madison is the main campus of the University of Wisconsin (UW) System. Its founding in 1848 was the result of a Wisconsin constitutional provision, mandating the institution of a state university within the state capital.

Situated over 900 acres, the university is home to eight different schools and colleges, offering more than 5,000 courses as well as Honors programs for outstanding students. At least 2,000 faculty members comprise the UW-Madison schools of Education, Human Ecology, Nursing, Pharmacy, the Wisconsin School of Business as well as the colleges of Agricultural and Life Sciences, Letters and Science, and Engineering.

Also distinguished as one of the best universities in the world, UW-Madison is a premier research university; offering various research grants and fellowships to its students. Alongside these is an annual research program called Pathways Scholars, an eight-week long training on research and writing that is funded in full and conducted by UW-Madison each summer for qualified applicants.

Opportunities for attending any of more than a hundred overseas academic programs are also provided. The Study Abroad Resource Center assists students with application processes, finding financial support, and other matters pertinent to studying in foreign countries.

Scholarships, loans, and student employment programs are handled by the Office of Student Financial Aid. Information on available merits and grants as well as current job openings, both in and out of the campus, are provided by this office.

Residential halls at UW-Madison house about 7,000 students each year. A housing listing service is also accessible for students who prefer other housing options such as private residences, apartments or condominiums in nearby areas.

Several museums and theaters are located within campus, providing venues for numerous cultural events and artistic performances. There is tremendous participation in collegiate sports, with the Wisconsin Badgers representing the university in several athletic events such as football, basketball, and ice hockey. Campus security is overseen by the UW Police Department, also located within university grounds.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. University of Wisconsin – Madison has offered the following program levels for students:

• Bachelor's Degree
• Master's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Madison, WI
  • Total Employment: 590
  • Average Hourly Rate: $54.07
  • Average Annual Salary: $112460

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).