Advertising and Marketing Degree

The advertising and marketing program at University of Wisconsin – Oshkosh prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Wisconsin colleges that offer advertising and marketing degrees.

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University of Wisconsin – Oshkosh

Also known as WLC, Wisconsin Lutheran

8800 W Bluemound Rd, Milwaukee, WI

University of Wisconsin - Oshkosh is a public institution located in Oshkosh, Wisconsin and provides a large number of degree programs for students. Enrollment at OW Oshkosh is nearly 14,000 annually.

Here is a list of some of the popular programs OW Oshkosh offers:

• Health And Clinical Professions
• Education
• Biological And Biomedical Sciences
• Liberal Arts And Sciences
• Business And Marketing Studies

The admissions process will begin with the submission of an application, transcripts, records, and test scores, which are then evaluated by the admissions committee. The majority of students at OW Oshkosh scored between 20 - 24 on the ACT exam. This school has an admissions rate of 84% of which only 45% chose to enroll. More information on admissions can be found on the UW website or by simply requesting information here.

Tuition & fees at this school are different for in-state and out-of-state residents. In-state tuition costs around $7,700 per year and out-of-state tuition costing $16,000 per year. Housing may be available for those that would like to live on-campus for a cost of $4,000 per year. Some students at University of Wisconsin - Oshkosh may qualify for financial aid, which is generally offered as scholarships, grants, and loans.

The mascot for University of Wisconsin - Oshkosh is the "Titans", and they participate in intercollegiate athletic programs through the NCAA. Athletic programs available may include the following:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Track & Field (NCAA Division III)

Contact information, admission forms, areas of study, and much more can be accessed on school's website at uwosh.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. University of Wisconsin – Oshkosh offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Milwaukee-Waukesha-West Allis, WI
  • Total Employment: 1
  • Average Hourly Rate: $56.31
  • Average Annual Salary: $117130

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).