Advertising and Marketing Degree

The advertising and marketing program at University of Wisconsin – Whitewater prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Wisconsin colleges that offer advertising and marketing degrees.

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University of Wisconsin – Whitewater

400 Seventh St. North, La Crosse, WI

UW Whitewater is a public institution located in Whitewater, Wisconsin and provides a large number of degree programs for students. Approximately twelve thousand students are enrolled annually at University of Wisconsin - Whitewater.

Areas of study offered at UW Whitewater include but are not limited to:

• Business And Marketing Studies
• Education
• Social Sciences
• Communications And Journalism

The admissions process will include the submission of an application, student records, and standardized test scores, which are then evaluated by the admissions committee. The most common exam scores among applicants accepted to UW Whitewater are between 20 - 25 for the ACT exam, or 1310 - 1610 on the SAT. UW Whitewater admits about 80% of applicants. Of those accepted, about 45% enrolled. More information on admissions can be found at uww.edu.

The tuition at UW Whitewater varies based on the state of residence of the student. In-state residents pay close to $7,900 per year and out-of-state residents are charged $16,000 annually. The price of on-campus housing is about $3,700 annually. This school may help with costs by offering financial aid for students that qualify by way of grants and loans.

The University of Wisconsin - Whitewater "Warhawks" compete in a number of intercollegiate sports through participation in the NCAA. Sports available:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Football (NCAA Division III)
• Golf (NCAA Division III)

Contact information, tuition information, areas of study, and more may be viewed on school's website at http://www.uww.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. University of Wisconsin – Whitewater has offered the following academic levels for students:

• Less Than One Year Certificate
• Bachelor's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• La Crosse-Onalaska, WI-MN
  • Total Employment: 40
  • Average Hourly Rate: $35.01
  • Average Annual Salary: $72820

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).