Advertising and Marketing Degree

The advertising and marketing program at Valdosta State University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Georgia colleges that offer advertising and marketing degrees.

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Valdosta State University (VSU)

4089 Val Tech Rd, Valdosta, GA

Valdosta State University is a public university that has a large selection of majors and degree programs available for students to choose from. The school is located in Valdosta, Georgia, in a predominantly urban area. VSU has a yearly student enrollment of approximately thirteen thousand.

Here is a list of some of the popular programs VSU offers:

• Education
• English Language And Literature
• Health And Clinical Professions
• Security And Protective Services
• Business And Marketing Studies
• Psychology

To be considered for admissions, you may be asked to fill out an application, write a personal statement, and submit school transcripts, which are then reviewed by the admissions committee. An ACT or SAT exam may be required prior to applying, with scores between 1380 to 1610 for the SAT exam and in a range of 20 to 23 on the ACT is common among students admitted to this school. VSU accepts about 60 percent of applicants annually. Of those applicants admitted, about 48 percent of students registered for enrollment. More information regarding admissions can be found at valdosta.edu.

Tuition & fees at this school are different for in-state and out-of-state residents. In-state tuition costs around $6,100 per year, while out-of-state tuition costing $17,000 per year. Housing is available on-campus for students. The annual cost of housing is estimated to be $3,800. Students attending VSU may be eligible for aid which is typically loans, grants, scholarships and work study programs.

The Valdosta State University "Blazers" have a number of intercollegiate athletic programs through participation in the NCAA. Available athletic programs offered:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Football (NCAA Division II)
• Golf (NCAA Division II)

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. VSU offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).