Advertising and Marketing Degree

The advertising and marketing program at Virginia State University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Virginia colleges that offer advertising and marketing degrees.

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Virginia State University (VSU)

2058 Garfield Ave, Lynchburg, VA

VSU is a public historically black institution located in Petersburg, Virginia. Most historically black colleges and universities (also known as HBCUs) were established after the civil war to provide newly freed African Americans with educational opportunities. As a land grant institution this school is one of the larger public institutions in the state of Virginia. Nearly five thousand students enroll at VSU per year.

A list of some of the more popular programs offered are:

• Education
• Security And Protective Services
• Psychology
• Interdisciplinary Studies

The admissions process will include the submission of an application, student records, and standardized test scores, which are then evaluated by the admissions office. The most common test scores among students accepted to Virginia State University are in the range of 16 - 19 for the ACT exam, or 1160 - 1390 on the SAT. Roughly 60% of all applicant were admitted at VSU, with 29% of those accepted choosing to enroll. More information regarding admissions can be found at vsu.edu.

The cost of tuition varies for in-state and nonresidents. In-state residents pay close to $7,800, while nonresidents pay $18,000 annually. On-campus housing is available for students and costs around $5,500 annually. Financial aid may be offered to students that meet the required requirements in the form of loans, grants, scholarships and work study programs.

The mascot for Virginia State University is the "Trojans", and they participate in intercollegiate athletic programs through the NCAA. Available sports offered:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Track & Field (NCAA Division II)

Students can visit the school's http://www.vsu.edu to see additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. VSU offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Lynchburg, VA
  • Total Employment: 60
  • Average Hourly Rate: $61.62
  • Average Annual Salary: $128160

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).