Advertising and Marketing Degree

The advertising and marketing program at Washburn University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Kansas colleges that offer advertising and marketing degrees.

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Washburn University (Tabor)

400 S Jefferson, Hillsboro, KS

Washburn University provides a variety of program options for students to aid them in their growth and development. The school is located in Topeka, Kansas and publically funded. Enrollment at Washburn University is nearly seven thousand yearly.

A list of some of the more popular programs offered are:

• Legal Professions And Studies
• Health And Clinical Professions
• Public Administration And Social Services
• Education
• Business And Marketing Studies
• Security And Protective Services

Students applying for admission are generally required to submit an application, transcripts, records, standardized test scores and any requested personal statements, which will then be reviewed by the admissions office. Most students accepted to Washburn University score in-between 19 - 25 on the ACT. More information from the admissions office can be found here.

Tuition & fees at this school vary for in-state and nonresidents. In-state tuition costs around $5,800 per year with out-of-state tuition costing $13,000 for the year. The cost of on-campus housing is around $3,700 annually. Some students at this school may qualify for financial aid, which is generally offered in the form of loans, grants, scholarships and work study programs.

The Washburn University Ichabods participate in a number of athletic programs, within the NCAA organization. Athletic programs available may include the following:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Football (NCAA Division II)
• Golf (NCAA Division II)

Students can visit the Washburn University website to see a complete list of academic programs offered, financial aid details, and more.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Tabor offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).