Advertising and Marketing Degree

The advertising and marketing program at West Texas A&M University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Texas colleges that offer advertising and marketing degrees.

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West Texas A&M University

225 College Park Drive, Weatherford, TX

History

West Texas A & M University is a public four year institution in Canyon, Texas. Established in 1910, WTAMU has gone through name and location changes and has had its share of controversy, yet has maintained its educational standards throughout. WTAMU is a leader in distance education offering individual courses online as well as three undergrad and two graduate programs that can be completed fully online. The school joined the Texas A & M University System in 1990 and currently has approximately 7000 students enrolled.

Academics

WTAMU has over 61 undergraduate degree programs, 45 graduate degree programs, and 1 doctoral program. The school believes in excellence in teaching, research and service, providing quality education and experience to its students through a dedicated faculty and modern facilities.

Programs offered include:

• Agribusiness
• Civil Engineering
• Environmental Science
• Finance
• Criminal Justice
• Psychology

Admissions and Financial Aid

Students wishing to enroll at WTAMU must meet the minimum requirements of the school. These requirements are calculated based on class placement percentage and ACT score along with the necessary courses completed as per Texas curricula. The financial aid office will assist students in determining financial aid eligibility and meting out awards.

Athletics

West Texas A & M University plays in the NCAA Division II Lonestar Conference. The school colors are maroon and white and the school mascot is the buffalo.

Athletic programs:

• Baseball/Softball
• Basketball
• Cross Country
• Equestrian
• Golf
• Football
• Soccer
• Track & Field
• Volleyball

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. West Texas A&M University has offered the following programs for students:

• Bachelor's Degree
• Master's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Dallas-Plano-Irving, TX Metropolitan Division
  • Total Employment: 3
  • Average Hourly Rate: $70.82
  • Average Annual Salary: $147310
• Fort Worth-Arlington, TX Metropolitan Division
  • Total Employment: 390
  • Average Hourly Rate: $60.31
  • Average Annual Salary: $125440

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).