Advertising and Marketing Degree

The advertising and marketing program at West Virginia University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other West Virginia colleges that offer advertising and marketing degrees.

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West Virginia University (WVU)

1704 Market St., Wheeling, WV

West Virginia University (WVU) is a public university in Morgantown, West Virginia, offering 193 academic degree programs. The broad range of majors and study programs at WVU include biometric systems, business, community design, study abroad, teacher training, environmental geoscience, interior design, landscape architecture, law, pharmacy, religious studies and theatre arts, among many others. Students have many opportunities at WVU to further customize their academic studies by participating in an honors program, internship, online classes, service learning projects or study abroad programs.

History

After President Abraham Lincoln singed the Morrill Act in 1862 that offered land grants of federal land to each state that agreed to establish a college to teach architecture and engineering, West Virginia established its college in 1867 with six students. Founded under the name of the "Agricultural College of West Virginia, the name of the school was changed to West Virginia University in 1868.

Academics

West Virginia University's academic calendar follows the semester format, with fall, spring and summer "terms."

Colleges and Schools

West Virginia University has 13 colleges and schools:

• Davis College of Agriculture, Natural Resources, and Design
• Eberly College of Arts and Sciences
• College of Business and Economics
• College of Creative Arts
• School of Dentistry
• College of Engineering and Mineral Resources
• College of Human Resources and Education
• Perley Isaac Reed School of Journalism
• College of Law
• School of Medicine
• School of Nursing
• School of Pharmacy
• College of Physical Activity and Sport Sciences

Student Life

WVU has hundreds of student clubs and organizations available, along with numerous chapters of fraternities and sororities. There are also many programs and activities in intramural sports, academics, volunteer and community service, government and leadership.  Students may also establish their own group on campus, if they don't find an established group that reflects their particular interests.

There are many music events to enjoy, along with other recreation activities, including a Mountaineer Adventure Program that provides students the opportunity to enjoy outdoor adventure sports.

There are both co-ed and single-gender housing options offered on campus, along with numerous dining services.  Health and wellness services are available, including fitness facilities.

Athletics

The WVU "Mountaineers" athletics teams compete in many intercollegiate sports, and the "Mountaineer Maniacs" student cheer group helps to cheer on the 60,000 Mountaineer fans that attend the school's popular sporting events.

Men's Sports:

• Baseball
• Basketball
• Football
• Rifle
• Soccer
• Swimming and Diving
• Wrestling

Women's Sports:

• Basketball
• Cross Country
• Gymnastics
• Rifle
• Rowing
• Soccer
• Swimming and Diving
• Tennis
• Indoor Track/Outdoor Track
• Volleyball

Satellite Campuses

In addition to its main campus in Morgantown, WVU also has two divisions located in other cities in West Virginia:

• Potomac State College of WVU (Keyser, West Virginia)
• WVU Institute of Technology (Montgomery, West Virginia)

Community Life

Morgantown, West Virginia is designated as a top "Small City in America" or "Best Small City" by many national publications.  The town is situated in the beautiful hills of West Virginia, with easy access to skiing and snowboarding, hiking, rock climbing and other outdoor activities.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. West Virginia University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).