Advertising and Marketing Degree

The advertising and marketing program at Western Carolina University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other North Carolina colleges that offer advertising and marketing degrees.

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Western Carolina University (WSSU)

601 Martin Luther King Jr Dr, Winston-Salem, NC

Western Carolina University is a public institution located in Cullowhee, North Carolina and provides a large number of degree programs for students. Approximately nine thousand students are enrolled per year at WCU.

Here is a list of some of the popular programs WCU offers:

• Education
• Health And Clinical Professions
• Security And Protective Services
• Business And Marketing Studies

The admissions process starts with the submission of an application, transcripts, records, and test scores, which are then evaluated by the admissions office. Either the ACT or SAT exam must be taken in order to be able to apply to WCU. Scores between 19 to 24 on the ACT or 1390 to 1660 on the SAT are needed to greatly increase the chance of getting accepted. This school has an acceptance rate of about 39 percent of which only 25 percent chose to attend. More information from the admissions office can be found at wcu.edu.

The cost of undergraduate tuition is different for in-state and out-of-state residents. In-state residents pay nearly $5,900 and nonresidents pay $16,000 annually. The cost of on-campus housing is about $3,700 annually. Some students at this school may be eligible for financial aid, which is generally offered as scholarships, grants, and loans.

The Western Carolina University "Catamounts" compete in a number of intercollegiate sports through participation in the NCAA. Available athletic programs offered may include but not limited to:

• Baseball (NCAA Division I-AA)
• Basketball (NCAA Division I-AA)
• Track & Field (NCAA Division I-AA)
• Football (NCAA Division I-AA)

Students who would like to get more about Western Carolina University can take a look at their website at http://www.wcu.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Western Carolina University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Winston-Salem, NC
  • Total Employment: 580
  • Average Hourly Rate: $61.35
  • Average Annual Salary: $127610

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).