Advertising and Marketing Degree

The advertising and marketing program at Western Connecticut State University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Connecticut colleges that offer advertising and marketing degrees.

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Western Connecticut State University

Also known as Western, WCSU

45 Wyllys Avenue, Middletown, CT

Western Connecticut State University, a public institution, offers a large number of degree programs, allowing students to choose which major is right for them. Located in Danbury, CT, the campus offers an urban setting for students to study in. Approximately 6,600 students are enrolled per year at WestConn.

Students may select from several areas of study, including but not limited to:

• Security And Protective Services
• Business And Marketing Studies
• Psychology
• Communications And Journalism
• History

Students applying for admission are usually required to submit an application, transcripts, standardized test scores and any requested letters of recommendations, which will then be reviewed by admissions staff. Most students accepted to Western Connecticut State University score in a range of 900 to 1080 on the SAT exam. WestConn admits approximately 60 percent of students applying annually. Of those admitted, nearly 34 percent attended the school. More information from the admissions office can be found here.

The cost of tuition is different for in-state and out-of-state residents. In-state residents pay around $8,900 and out-of-state residents pay $21,000 per year. Housing may be available for those who wish to live on-campus for around a cost of $6,400 annually. Financial aid may be offered to students that meet the required requirements by way of scholarships, grants, and loans.

The mascot for WestConn is the "Colonials", and they participate in intercollegiate sports through oversight by the NCAA. Available athletic programs offered may include but not limited to:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Field Hockey (NCAA Division III)
• Football (NCAA Division III)
• Lacrosse (NCAA Division III)

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Western Connecticut State University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).