Advertising and Marketing Degree

The advertising and marketing program at Western Illinois University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Illinois colleges that offer advertising and marketing degrees.

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Western Illinois University

1431 N. Claremont, Chicago, IL

Western Illinois University provides a variety of program options for students to assist them in their growth and development. The school is located in Macomb, IL and publically funded. Around thirteen thousand students enroll at Western Illinois University per year.

A list of some of the more popular programs offered are:

• Security And Protective Services
• Liberal Arts And Sciences
• Education
• Communications And Journalism
• Biological And Biomedical Sciences

Students applying for admission are asked to submit an application, school records, test scores and any requested letters of recommendations, which will then be reviewed by the school. Most students at Western Illinois University scored in a range of 18 - 23 on the ACT. 66% of applicants are accepted to Western Illinois University, of which 31% choose to enroll.

Tuition & fees at WIU are different for in-state and nonresidents. In-state tuition costs close to $11,000 per year with out-of-state tuition costing $15,000 for the year. On-campus housing is available for students, and generally costs around $5,700 per year. Some students at Western Illinois University may qualify for financial aid, which is generally provided as scholarships, grants, and loans.

The mascot for Western Illinois University is the "Leathernecks", and they participate in intercollegiate athletic programs through the NCAA. Athletic programs available may include:

• Baseball (NCAA Division I-AA)
• Basketball (NCAA Division I-AA)
• Track & Field (NCAA Division I-AA)
• Football (NCAA Division I-AA)

Contact information, tuition information, programs, and much more may be viewed on school's website at http://www.wiu.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Western Illinois University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Chicago-Naperville-Arlington Heights, IL Metropolitan Division
  • Total Employment: 7
  • Average Hourly Rate: $58.77
  • Average Annual Salary: $122250
• Gary, IN Metropolitan Division
  • Total Employment: 140
  • Average Hourly Rate: $40.85
  • Average Annual Salary: $84970
• Lake County-Kenosha County, IL-WI Metropolitan Division
  • Total Employment: 1
  • Average Hourly Rate: $65.86
  • Average Annual Salary: $136990

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).