Advertising and Marketing Degree

The advertising and marketing program at Western New Mexico University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New Mexico colleges that offer advertising and marketing degrees.

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Western New Mexico University

2434 Cerillos Road, Santa Fe, NM

Western New Mexico University is a public institution located in Silver City, NM and provides a large number of educational opportunities for students. Approximately 3,500 students are enrolled annually at Western New Mexico University.

Areas of study offered at Western New Mexico University include:

• Interdisciplinary Studies
• Security And Protective Services
• Engineering Technology
• Education
• Health And Clinical Professions

The school maintains an open enrollment policy, admitting any students that meet the basic requirements for admission. Submission of transcripts, test scores, and admissions essays may be needed for certain programs.  Detailed information on admissions can be found by calling WNMU or by completing the form on this page.

Tuition & fees at this school are different for in-state and out-of-state residents. In-state tuition costs close to $4,400 per year with out-of-state tuition costing $15,000 for the year. Housing is available for students, which costs about $4,900 each year. Students enrolled at this school may qualify for aid which is generally scholarships, grants, and loans.

The Western New Mexico University "Mustangs" have a number of intercollegiate athletic programs through participation in the NCAA. Sports available may include the following:

• Basketball (NCAA Division II)
• Football (NCAA Division II)
• Golf (NCAA Division II)
• Softball (NCAA Division II)

For a complete list of academic programs offered, enrollment information, admissions information, and more, please visit the school's website at wnmu.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Western New Mexico University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Santa Fe, NM
  • Total Employment: 40
  • Average Hourly Rate: $39.33
  • Average Annual Salary: $81810

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).