Advertising and Marketing Degree

The advertising and marketing program at Western Washington University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Washington colleges that offer advertising and marketing degrees.

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Western Washington University

1300 Fifth St, Wenatchee, WA

Western Washington University is a public institution located in Bellingham, Washington and provides a large number of educational opportunities for students. Western Washington University has a yearly student enrollment of over 15,000.

Areas of study available at Western Washington University include:

• Psychology
• Liberal Arts And Sciences
• English Language And Literature
• Public Administration And Social Services
• Business And Marketing Studies
• Education

Students applying for admission are most often required to submit an application, transcripts, test scores and any requested application essays, which will then be reviewed by the admissions office. Students may provide either the SAT or ACT scores to be considered for admissions to this school. A score within the range of 1490 - 1830 on the SAT, or 22 - 27 for the ACT is common among accepted students. This school has an acceptance rate of 78% of which only 38% decided to enroll. More information from the admissions office can be found here.

Tuition & fees at Western Washington University vary for in-state and nonresidents. In-state tuition costs nearly $8,500 per year with out-of-state tuition costing $20,000 per year. The cost of on-campus housing is approximately $6,400 annually. Students enrolled at this school may qualify for aid which is usually grants and loans.

The Western Washington University Vikings participate in a number of intercollegiate athletic programs, within the NCAA. Available sports offered may include but not limited to:

• Basketball (NCAA Division II)
• Track & Field (NCAA Division II)
• Golf (NCAA Division II)
• Rowing (NCAA Division II)

Students can visit the Western Washington University website to see a complete list of academic programs offered, student services, and more.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Western Washington University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).