Advertising and Marketing Degree

The advertising and marketing program at Winona State University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Minnesota colleges that offer advertising and marketing degrees.

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Winona State University

Also known as Southeast Technical

1250 Homer Rd, Winona, MN

About
Winona State University, located in Winona, Minnesota, was founded in 1858 and is consistently ranked among the best 100 colleges in the United States in both quality and value. The school was originally founded as a normal school to train teachers for schools throughout the state, and was the first tax supported school west of the Mississippi River. The school began operation in 1860, but closed for three years during the Civil War, resuming operation 1864.The State Normal School became Winona Teachers College in 1921 and began conferring bachelor degrees. The school's curriculum evolved over the next two decades, though rapid growth was seen after World War II when the school experienced a boom in enrollment. The resulting changes, added courses, and new programs resulted in the school becoming Winona State University. Today the school operates five colleges across three campuses, all dedicated to providing excellent education at a reasonable cost.

Academics
Winona State University offers a variety of programs and degrees that allow students to pursue the career and education that best reflects their personal goals for their future. Such programs take approximately four years to complete and require the student to take a general education courses combined with lower and upper division courses as well electives that allow for study of ideas outside of one's major. Student's may also choose to take on a minor degree that requires the addition of a set number of courses that provide education in a secondary field. The school also offers 30 graduate programs that allow students to continue their education. Such programs require a bachelor's degree, high test scores and a solid academic transcript to be considered for admission.

Programs offered include:

• Accounting
• Business Administration
• History
• Sociology
• Nursing

Admissions and Financial Aid
Individuals interested in enrolling at Winona State University must complete and submit the application for admission, provide pertinent transcripts and test scores, and have completed the general education requirements of a high school education. The submitted application will be reviewed by a committee. Once a final decision is rendered the student will be notified, and if admitted will be provided materials preparing him or her for their educational career at WSU. Admissions requirements will vary for transfer students and for students applying to graduate programs.

Financial aid is available in the form of loans, grants and scholarships. Students in need of financial assistance must complete the Free Application for Federal Student Aid (FAFSA), the information from which is used by the school's financial aid department to determine the extent of a student's financial need and their aid program eligibility when constructing a financial aid packet. Aid must be reapplied for prior to each academic year and students may be asked to provide additional information at random prior to the disbursement of funds to verify the information provided on the FAFSA.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Winona State University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).