Advertising and Marketing Degree

The advertising and marketing program at Youngstown State University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Ohio colleges that offer advertising and marketing degrees.

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Youngstown State University (XU)

3800 Victory Parkway, Cincinnati, OH

Youngstown State University provides a variety of degree programs for students to aid them in their growth and development. The school is located in Youngstown, Ohio and publically funded. Youngstown State University has a yearly student enrollment of nearly 15,000.

Areas of study offered at YSU include but are not limited to:

• Liberal Arts And Sciences
• Security And Protective Services
• Business And Marketing Studies
• Biological And Biomedical Sciences

The school operates under an open enrollment policy, accepting any applicants that meet the basic requirements for admission. Submission of transcripts, test scores, and admissions essays may be requested for certain programs. More information regarding admissions can be found at web.ysu.edu.

Tuition & fees at this school are different for in-state and nonresidents. In-state tuition costs approximately $8,200 per year and out-of-state tuition costing $8,400 per year. Some students at Youngstown State University may be eligible for financial aid, which is typically offered as grants or student loans.

The Youngstown State University "Penguins" compete in a number of intercollegiate sports through participation in the NCAA. Athletic programs available may include but not limited to:

• Baseball (NCAA Division I-AA)
• Basketball (NCAA Division I-AA)
• Track & Field (NCAA Division I-AA)

For a complete list of academic programs offered, enrollment information, admissions information, and more, please visit the school's website at http://web.ysu.edu/home.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Youngstown State University has offered the following degree levels for students:

• Associate's Degree
• Bachelor's Degree
• Master's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Cincinnati, OH-KY-IN
  • Total Employment: 1
  • Average Hourly Rate: $61.36
  • Average Annual Salary: $127630

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).