Advertising and Marketing Degree

The advertising and marketing program at Mid – America Christian University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Ohio colleges that offer advertising and marketing degrees.

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Mid – America Christian University

Also known as Gulf Coast Bible College

900 Dayton St, Yellow Springs, OH

Mid - America Christian University is an educational institute with a Church of God affiliation and is located in Oklahoma City, Oklahoma. This school provides a variety of educational experiences for its potential students. Approximately a thousand students are enrolled per year at Mid - America Christian University. Mid - America Christian University offers over twenty different programs available, with a Master's degree being the highest degree offered. The more popular enrolled programs among individuals are listed below:

• Business Administration
• Behavioral Science
• Management Sciences and Quantitative Methods
• Theology and Religious Vocations
• Organizational and Nonprofit Management

The school operates under an open enrollment guideline, accepting any applicants that meet the requirements for admission. Submission of transcripts, as well as any admissions essays may be requested for certain programs.

Mid - America Christian University also provides flexible scheduling for working or busy students.

This school's tuition is close to $17,000 annually for undergraduate programs and close to $21,000 for graduate level programs, though it may change based on any number of circumstances. Students should check the school's net price calculator to see the personalized cost of attending MACU.  Housing is available to qualifying students and the cost is about $3,300 annually. Students attending Mid - America Christian University may qualify for assistance which is typically in the form of grants or loans.

Mid - America Christian University is accredited by the North Central Association of Colleges and Schools, The Higher Learning Commission, having held that accreditation for the last four years. To learn more about the school and to obtain consumer disclosures, you can visit macu.edu.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).