Advertising and Marketing Degree

The advertising and marketing program at Lansdale School of Business prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Pennsylvania colleges that offer advertising and marketing degrees.

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Lansdale School of Business

50 Ranck Ave, Lancaster, PA

Lansdale School of Business is a junior college accredited by the Accrediting Council for Independent Colleges and Schools to award diplomas and associate's degrees. The Accrediting Council for Independent Colleges and Schools is listed as a nationally recognized accrediting agency by the United States Department of Education. Its accreditation of degree-granting institutions is also recognized by the Council for Higher Education Accreditation. The address and phone number for ACICS is as follows: 750 First Street, NE, Suite 980, Washington, DC 20002-4223, phone (202) 336-6780.

Lansdale School of Business is approved to grant the Associate in Specialized Business degree by the State Department of Education of Pennsylvania.

Lansdale School of Business is licensed by the Pennsylvania State Board of Private Licensed Schools.

Lansdale School of Business is approved for training benefits under the following programs: the Office of Vocational Rehabilitation, the Trade Rehabilitation Act, PA Career Link, and the U.S Department of Veterans Affairs G.I. Bill. The school is authorized under Federal law to enroll non-immigrant alien students.

Lansdale School of Business is An Authorized Training Center of the American Safety & Health Institute.

For more information about Lansdale School of Business graduation rates, the median debt of students who completed the program, and other important information, please take the time to visit the school site.

Philosophy and Objectives
Lansdale School of Business is a private coeducational institution dedicated to offering practical career education in allied health, business administration, computer technologies, and massage therapy to promote the occupational competence, professional awareness, and personal growth of its students. Lansdale School of Business assists students in selecting the career paths best suited to their goals and interests. In order to prepare students for entry into a successful career, LSB offers Diploma, and Associate in Specialized Business degree programs. Rapid changes in the workplace require greater skills, knowledge, and proficiencies for our students to be successful. Lansdale School of Business is dedicated to training our students to meet the challenges they will encounter upon graduation. Lansdale School of Business adheres to the following objectives:

• Provide specialized training in each program for specific employment skills in the student’s chosen program of study.
• Provide general education courses which are designed to enable students to become socially aware as members of their communities.
• Provide relevant curricula and offer a positive learning environment.
• Provide qualified instructors who teach and inspire their students.
• Provide continual evaluation of individual courses and programs.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Lansdale School of Business offers an associate's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Lancaster, PA
  • Average Hourly Rate: $66.95
  • Average Annual Salary: $139250

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).