Advertising and Marketing Degree

The advertising and marketing program at Madison Area Technical College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Wisconsin colleges that offer advertising and marketing degrees.

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Madison Area Technical College

3400 S 43rd St, Milwaukee, WI

About
Madison Area Technical College, located in Madison, Wisconsin, was founded in 1912, when it was a vocational school dedicated to providing training to high school dropouts. What became apparent the next few years was that adults were more interested in the course offerings than the young students, and as a result the school changed focus to adults while still providing opportunities to former high school students. Over the next few decades the school grew, particularly during World War II, where the school received federal funding to assist in the educational needs necessary to fill wartime jobs. By the 1970's the school was combined with others in Madison as part of a state based program to consolidate schools, as a result the school was given multiple campuses to educated residents of the capital. The school is constantly updating its facilities and program offerings to meet the needs of the community, adding new programs as necessary to remain relevant and modern.


Academics
Madison Area Technical College offers a large number of programs dedicated to providing career and technical training or transfer to a four year institution. Career and technical training programs take between one and two years to complete, resulting in a certificate or degree that demonstrates and individuals qualification to work in their area of study. Students of such programs will train in the skills and abilities necessary to accomplish the tasks and duties often required in order to successfully do one's job and are ready to enter the workforce immediately after graduation. Technical and training programs are typically in high demand fields and typically offered to reflect the community's professional and economic needs.

Transfer programs allow students to complete the freshman and sophomore years of a four year education at a low cost, then transfer to a four year institution to complete one's bachelor's degree. These programs are assisted by the public education system in Wisconsin, which allows ease of transfer from two year institution to a four year college or university within the state if certain academic requirements are met.


Programs offered include:

• Anthropology
• Accounting
• Criminal Justice
• Culinary Arts
• Graphic Design

Individuals are also able to take non credit courses for personal interest. Individuals who choose to do so do not need to formally enroll in the school.


Admissions and Financial Aid
As an open enrollment institution all students who meet the minimum requirements will be admitted to Madison Area Technical College. Students interested in enrollment must choose a program of study, ensuring that requirements for that program are met, then complete and submit the application for admission either online or physical copy given to the school. Students must also supply transcripts and take a placement exam in order to determine which general education courses they must take. Once completed, students may participate in orientation and meet with a counselor prior to registration, which occurs shortly before the start of each semester. Tuition fees will be due shortly after the start of the semester.


Financial Aid is available in the form of loans, grants, work study programs and scholarships. Students in need of financial assistance must complete and submit the Free Application for Federal Student Aid (FAFSA), the information provided in which will be used to determine need eligibility and awards. The school may ask for additional financial aid to be supplied in order to ensure accuracy prior to the disbursement of funds. Students must be enrolled in a full time program in order to be eligible for aid.


Athletics
Madison Area Technical College participates in a number of intercollegiate athletics through the National Junior College Athletic Association (NJCAA) North Central Conference. These programs allow students to compete with other schools in  an atmosphere of healthy competition and develop skills, such as discipline and teamwork, which are useful in one's academic and professional career.


Athletic programs offered:

• Basketball
• Baseball
• Golf
• Softball
• Volleyball
• Soccer

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Madison Area Technical College has offered the following degree levels for students:

• Less Than One Year Certificate
• Associate's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Milwaukee-Waukesha-West Allis, WI
  • Total Employment: 1
  • Average Hourly Rate: $56.31
  • Average Annual Salary: $117130

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).