Advertising and Marketing Degree

The advertising and marketing program at Northcentral Technical College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Wisconsin colleges that offer advertising and marketing degrees.

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Northcentral Technical College (NTC)

5364 College Drive, Rhinelander, WI

The Northcentral Technical College is a technical college located in Wausau, Wisconsin.  The main campus of NTC is located in Wausau but there are several regional centers that are established within the state which are located in Antigo, Merrill, Medford, Spencer, Phillips and Wittenberg.  A member of the Wisconsin Technical College Systems, NTC has a humble beginning. Established in 1912, it was first named Wausau Industrial School but was later renamed in 1988 with its current name.

The school offers more than 50 courses from different fields of expertise which include agriculture, community service, agriculture, general studies, public safety and health. Moreover, the school also offers more than 100 certificate programs that can be taken by first time students as well as employees who wish to take refresher courses to improve their careers. With the many courses offered by NTC, it has lived to its goal of fostering economic growth within the community.

As established in June 2013, the tuition fee rate of NTC for resident enrollees is $122 per credit hour while out-of-resident tuition is about $183 per credit unit. For students who are hard up with their finances, the school also offers financial aids.

On the other hand, students who also wish to transfer to another university can take advantage of the transfer program offered by the school. NTC holds an annual transfer event fair where students can choose to transfer to schools like the Upper Iowa University, UW-Oshkosh, Lakeland College, Bellevue University and Franklin University.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Northcentral Technical College has offered the following academic levels for students:

• Less Than One Year Certificate
• Associate's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).