Advertising and Marketing Degree

The advertising and marketing program at Davis & Elkins College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other West Virginia colleges that offer advertising and marketing degrees.

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Davis & Elkins College

1000 Vermillion Street, Athens, WV

Davis & Elkins College is a nonprofit private school that has a fair number of degree programs available for students to choose from. The school is located in Elkins, WV, in a predominantly rural area. The school maintains a Presbyterian Church affiliation, which is evident in the role it plays in program curriculums and daily life at the school. The low student to teacher ratio and access to faculty is due primarily to the small student body, over 800 students, maintained by Davis & Elkins College.

Areas of study available at Davis and Elkins College include:

• Health And Clinical Professions
• Education
• Business And Marketing Studies
• Recreation And Fitness Studies
• Psychology

The admissions process will include the submission of an application, transcripts, records, and standardized test scores, which are then evaluated by admissions officials. The most common scores among applicants admitted to Davis and Elkins College are within the range of 17 - 22 for the ACT exam, or 1210 - 1540 for the SAT exam. Roughly 50% of all applicant were admitted at Davis and Elkins College, with 22% of those admitted choosing to attend.

The cost of undergraduate tuition is approximately $25,000 per year. Tuition prices may change for any number of reasons, and as such students should use the school's net price calculator to identify their personalized cost estimate of attendance. Financial aid may be offered to students that meet the necessary requirements.

Davis & Elkins College offers several athletic programs overseen by the NCAA. Sports available may include but not limited to:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Golf (NCAA Division II)

To see a full list of areas of study, enrollment information, admissions information, and more, please take a look at the school's website at www.dewv.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Davis & Elkins College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).