Advertising and Marketing Degree

The advertising and marketing program at Georgetown University prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other District Of Columbia colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

Georgetown University

1918 F Street, NW, Washington, DC

GU is a nonprofit private university that has a large selection of degrees available for students to choose from. The school is located in Washington, District Of Columbia, in a predominantly urban area. The school maintains a Roman Catholic affiliation, which is evident in the role it plays in program curriculums and daily life at the school. Enrollment at GU is nearly seventeen thousand yearly.

Students can select from several areas of study, including but not limited to:

• Legal Professions And Studies
• Business And Marketing Studies
• Social Sciences
• Public Administration And Social Services
• Biological And Biomedical Sciences

The admissions process starts with the submission of an application, school records, and test scores, which are then reviewed by admissions officials. The majority of students admitted to Georgetown University achieve an SAT score within the range of 1290 - 1500, or an ACT composite score in a range of 30 - 33. Only 20% of applicants are accepted to the school due to the huge number of applicants and the intense competition for the limited enrollment spots. More information from the admissions office can be found here.

Tuition is approximately $46,000 for the year, though it may vary based on any number of circumstances. Students should check the school's net price calculator to determine cost. Housing may be available for those that want to live on-campus for a cost of $9,800 for the year. GU may provide financial aid for students who are eligible in the form of scholarships, grants, and loans.

The mascot for Georgetown University is the "Hoyas", and they participate in intercollegiate sports through oversight by the NCAA. Athletic programs offered may include:

• Baseball (NCAA Division I-AA)
• Basketball (NCAA Division I-AA)
• Track & Field (NCAA Division I-AA)
• Field Hockey (NCAA Division I-AA)

Contact information, financial aid information, areas of study offered, and more may be viewed on school's website at http://www.georgetown.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Georgetown University offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Washington-Arlington-Alexandria, DC-VA-MD-WV Metropolitan Division
  • Total Employment: 3
  • Average Hourly Rate: $75.26
  • Average Annual Salary: $156540

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).