Advertising and Marketing Degree

The advertising and marketing program at Lynchburg College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Virginia colleges that offer advertising and marketing degrees.

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Lynchburg College (LC)

173 Skirmisher Lane, Middletown, VA

LC is a nonprofit private college that has a fair number of majors available for students to choose from. The school is located in Lynchburg, VA, in a predominantly urban area. The Christian Church (Disciples of Christ) affiliation at the school is an important part of the history, education and vision that defines the school. Over two thousand students enroll at Lynchburg College yearly.

Students may pick from several areas of study, including:

• Education
• Health And Clinical Professions
• Communications And Journalism
• Business And Marketing Studies

To be considered for admissions, students may be asked to fill out an application, write a personal statement, and submit high school records and test scores, which are then evaluated by admissions officials. An ACT or SAT exam is required prior to applying, with scores between 1330 - 1650 on the SAT and between 19 - 24 on the ACT is common among students accepted to LC. This school has an admissions rate of 68 percent of which only 19 percent chose to enroll. More information on admissions can be found at lynchburg.edu.

Undergraduate tuition is approximately $34,000 for the year, though it may vary based on different types of circumstances. Students may visit the school's price of attendance calculator to see the personalize cost of attendance. Housing is available for students and costs approximately $4,600 per year. Financial aid may be provided to students that meet the required requirements by way of grants or student loans.

The LC Hornets participate in several intercollegiate athletic programs, with competitions managed and overseen by the NCAA. Athletic programs available:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Track & Field (NCAA Division III)

Students who wish to see more about this school can visit their website at http://www.lynchburg.edu.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Lynchburg College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).