Advertising and Marketing Degree

The advertising and marketing program at Messiah College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Pennsylvania colleges that offer advertising and marketing degrees.

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Messiah College

501 E 38th St, Erie, PA

Messiah College is a four year Christian college dedicated to providing a faith based education to its students. The school is rooted in the Anabaptist, Wesleyan and Pietist traditions of Christianity. Messiah College was founded in 1909 in Grantham, Pennsylvania. The school has expanded over the last hundred years, offering more programs and opportunities. The school aims to educate young men and women and turn them into good Christians and model citizens.

Academics

Messiah College offers bachelor's degrees in the liberal arts and sciences for over 55 programs. The academic curriculum is provided in a Christian context and is augmented through off campus study, internships, individualized majors and research opportunities. Messiah College is nationally ranked, providing a top quality education for its students.

Programs offered include:

• Accounting
• Occupational Therapy
• Early Childhood Education
• Criminal Justice
• Philosophy

Admissions and Financial Aid

Admissions decisions are based on a candidates preparation for college, the relative strength of the student's academic program, SAT or ACT test scores, the application essay and the program of study desired. Applications are approved based on a first come first serve basis, with a review pending once all materials are received.

Financial aid opportunities are available to eligible students. Individuals should complete the Free Application for Federal Student Aid (FAFSA) and consult the financial aid office to discuss eligibility, availability and opportunities.

Athletics

The Messiah College Falcons participate in the NCAA division III mid-Atlantic conference:

Sports programs:

• Baseball/Softball
• Basketball
• Cross Country
• Golf
• Lacrosse
• Soccer
• Swimming
• Tennis
• Wrestling
• Volleyball
• Track & Field

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Messiah College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Erie, PA
  • Total Employment: 50
  • Average Hourly Rate: $65.45
  • Average Annual Salary: $136140

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).