Advertising and Marketing Degree

The advertising and marketing program at West Virginia Wesleyan College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other West Virginia colleges that offer advertising and marketing degrees.

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West Virginia Wesleyan College

Also known as West Virginia University Tech

512 South Kanawha Street, Beckley, WV

West Virginia Wesleyan College is a liberal arts college that offers an undergraduate education and helps students in developing important skills useful in pursuit of graduate education or employment. A liberal arts curriculum exposes students to a variety of topics and subjects. The school is located in Buckhannon, WV, which is a predominantly rural area. The school's United Methodist affiliation is one of its defining characteristics and plays an important role within the school's mission. Approximately a thousand students enroll at West Virginia Wesleyan College annually.

Students may choose from a few areas of study, including:

• Business And Marketing Studies
• Recreation And Fitness Studies
• Psychology
• Health And Clinical Professions

Students applying for admission are required to submit an application, transcripts, records, standardized test scores and any requested application essays, which will then be reviewed by admissions staff. An ACT or SAT exam is required prior to applying, with scores within the range of 1240 to 1590 for the SAT exam and between 20 to 26 on the ACT is typical among students accepted to this school. West Virginia Wesleyan College admits around 80% of applicants annually. Of those students accepted, about 30% of students registered for enrollment. More information from the admissions office can be found here.

The cost of undergraduate tuition is nearly $27,000 annually. Tuition prices may change for a variety of reasons, and therefore students should visit the school's price of attendance calculator to understand their cost of attendance. Student housing is available on-campus for students. The annual cost of housing is approximately $4,200. Some students at this school may be eligible for financial aid, which is generally offered in the form of loans, grants, scholarships and work study programs.

The West Virginia Wesleyan College Bobcats participate in several athletic programs, overseen by the NCAA. Sports available:

• Baseball (NCAA Division II)
• Basketball (NCAA Division II)
• Track & Field (NCAA Division II)
• Football (NCAA Division II)

Students may visit the school's http://www.wvwc.edu to view additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. West Virginia Wesleyan College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).